Advertising devices

You might need a licence or development approval to display a permanent, temporary or mobile advertising sign on the Gold Coast. If you do need approval, the sign must be approved before it is displayed.

All signs must meet our safety and amenity standards.

Examples of advertising signs that may not need a licence are:

  • footpath sign
  • real estate vendor sign
  • real estate directional sign
  • garage sale sign.

For more information on the rules for advertising signs, see Subordinate Local Law No. 16.8 (Advertising Devices) 2016(PDF, 596KB)

Licences are valid until the 31 August each year (except for temporary licences) and are renewed annually. There are no fees for a new licence or for licence renewal. Renew your licence using one of the methods described on our Permits & licensing renewals page.

Contact our City Standards team on 07 5667 5987 if you need clarification about whether your advertising sign needs a licence.

Third-party advertising in the Southport Priority Development Area (PDA)

Third-party advertising devices (advertising products or services not available on the premises) located in the Southport PDA do not require a licence under Local Law No.16 (Licensing) 2008. Submit a PDA application form requesting development approval to undertake operational works to construct and exhibit new advertising. No fee is involved.

To work out if your Southport business is located in the Southport PDA, view the Southport PDA map. If you need help, contact our City Standards team on 07 5667 5987.

Advertising on State–controlled roads

If your advertising sign will be on or over a State–controlled road, please refer to Management of advertising devices on State–controlled roads(PDF, 119KB) before displaying the sign.

Advertising on heritage–listed properties

If your advertising sign will be on or over a heritage–listed property, specific development rules apply. Advertising signs at a state heritage or adjoining a state heritage site may need approval from the Department of Environment and Heritage Protection.

Find out if your property is on the Queensland Heritage Register. For more information, contact the Heritage team on 07 5667 3717.

Election signage

For information relating to the placement of election signage please refer to the summary of requirements for the placement of election signage(PDF, 56KB)

Other advertising signs

How to apply

Use this application to apply for an advertising device. No fees apply.

Before submitting your application, make sure your business has the appropriate development approval to prevent your application being delayed. Depending on the size and location of the sign building approval or certification might be required.

If you have any questions about the application process please call us on 07 5667 5987.

Online

Step 1.Gather your documents

You will need to attached the following supporting information to your application:

  • type, associated illumination and dimensions of each sign image of each sign
  • site plan detailing position of signs at location.

Step 2.Complete and submit our online form

apply online

In person

Step 1.Gather your documents

You will need to attached the following supporting information to your application:

  • type, associated illumination and dimensions of each sign image of each sign
  • site plan detailing position of signs at location.

Step 2.Complete the application form

Download, print and complete the Advertising device licence form(PDF, 191KB)

Step 3.Visit one of our customer service centres

Submit your application at one of our customer service centres Monday to Friday between 8.15am and 4.30pm.

By mail

Step 1.Gather your documents

You will need to attached the following supporting information to your application:

  • type, associated illumination and dimensions of each sign image of each sign
  • site plan detailing position of signs at location.

Step 2.Complete the application form

Download, print and complete the Advertising device licence form(PDF, 191KB)

Step 3.Send us your completed application form

Post to:

City of Gold Coast
PO Box 5042
GCMC QLD 9726